Wednesday, June 12, 2019
Recommendations for non price barriers to entry Essay
Recommendations for non price barriers to entry - Essay Examplei. Larson needs to subtly and placefully draw publics attention to its staying power and one of the top leaders in the market considering that it has a presence of over 5 years and 15 years in the USA and Germany respectively.ii. The social club should build and strengthen its image as a responsible corporate by enhancing its presence in the community through initiatives and participatory events. This could heighten the advantageousness of the brand of the company and could be a clear differentiator since community events are also caught by media and do not involve additional advertising.2) subjective Cost Cutting The Company needs to critically analyze its cost structure and find ways and means to optimize costs instead of increase prices. This will ensure higher profit margins and allow company to reduce product prices potentially attracting new customers.3) Expansion to new markets Larsens presence is currently exp ressage to only 2 counties which are currently in recession. It needs to expand into newer / increase oriented markets like Asia and Africa. It needs to consider organic and inorganic growth through acquisitions, mergers, setting up subsidiaries and tie-ups with local companies in other countries and homes countries too.5) Outsourcing Larsen can critically analyze the feasibility of moving its manufacturing bases to
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