Organisational Behaviour summary Essay Example | Topics and Well Written Essays - 3000 words

Organisational Behaviour summary - Essay Exampledescribed McDonaldization as a dish through which society adopts the characteristics of a fast food restaurant, which has four components calculability, efficiency, predictability and control. However, McDonalds has diversified beyond these tralatitious fast food items through the acquisition of restaurants such(prenominal) as Boston Market and Donatos Pizzeria. McDonalds non only operates stand alone restaurants but also has presence in commercial establishments such as mall, gas stations and airports. What began as a simple drive through in 1941 has emerged to be the instaurations largest fast food chain. There is a trans-generational connotation to McDonalds as every American seems to have gone through it at one point or through out their lives. merely how has McDonalds managed to be such a global icon of success? McDonalds is used as a learning tool, even by organizations out of the food and service industry. This implies that t heir strategy is well in a higher place global standards. It puts emphasis on staff training and development programmes, strict and consistent quality and service, continuous innovation and development and a centralized promotion campaign. The main emphasis of McDonalds competitive proceeds that has ensured that they have remained as a leader is the relentless quest for consistency and innovation. This is compounded by the feature that McDonalds has put measure in place such as the quality assurance labs globally to ensure that only products of the highest standards are used in the production process. Despite the fact that the staff employ by McDonalds is mostly untrained and inexperienced, these recruits undergo vigorous training on food education and customer care. While it is a global enterprise, McDonalds operations are standardized through out. This has advantages such as the standardization of cost efficiencies and the management is able to make comparisons and learn from its various outlets. This also encourages well-grounded competition